Everyone remembers how the heart skips when you can’t find the phone in your pocket. You no longer worry about the price, these are all personal data, linked bank cards, transactions, and contacts stored in apps that you are terrified of losing or sharing with strangers. This is the concern of the average user, but what about companies launching mobile applications for their own development and profit? Applications that glitch frequently or are vulnerable to hacking significantly undermine consumer confidence.
At the same time, mobile applications are a serious source of revenue. Only 5 years ago mobile app store revenue was a little over $ 29 billion, and in 2019 the number grew to $ 71.3 billion worldwide. This year, statistics predict revenues of $ 581.9 billion and continuous growth up to $ 935 billion in 2023.
It is already an indisputable fact that mobile application development is an important aspect of working with clients, and the user experience will affect the company’s reputation as well. It doesn’t matter if you already have an application or just want to create it, here are tips to pay attention to when choosing a mobile app developer.
1. Work experience and portfolio
Take notice of working experience not only while hiring new employees but also when looking for a mobile application development company. Firms that have previously worked with different businesses know what works and what doesn’t. They can take into account your wishes, come up with the most effective solutions and contribute creatively to the functionality of your application.
A portfolio is important as well. Before you agree to work with a certain company, ask about their previous work, review the apps, and assess them. Especially check how easy you navigate the app and which features stand out the most.
2. Previous clients’ feedback
Companies that don’t mind sharing their previous clients’ contacts or publishing their feedback on the website are the ones you can consider working with. There must be at least 3-4 customers you can reach out to and discuss their experience. If the company’s methods of operation, their approach to application development, and the results described by previous clients reflect what you are looking for, it will be easier for you to make a decision.
3. Design matters
You have probably heard of UI/UX design, but what does it mean? UX refers to user experience, and UI stands for the user interface. While UI designers choose colors and button shapes, UX designers decide how the user interface operates. Thus, the terms work tightly together but imply different things.
Why should you know those two terms, and how will this knowledge affect your choice? By checking previous applications, you become a regular user and can determine how great or lousy your user experience is. If everything works well, you can conclude that the company has creative and skilled UI/UX designers, and they will make your new app easy-to-use and attractive to customers.
4. The whole package
The firm which can handle both start developing applications from scratch till the maintenance and jump in at any stage of mobile app development would be the best choice. Furthermore, the company must have a complete package of good coding, functional attractive design, and an intuitive user interface.
5. No to low cost
The application should become another tool for attracting customers and developing business, and not just for show. Therefore, instead of creating a cheap app, focus on quality and results as a good app will help you make a profit later. By implementing a low-budget solution, you may end up wasting money and not getting the results you expect.
Depending on your business specifications, you can choose one of the ways to generate income from the application. Some of them include in-app purchases, ads, a paid subscription plan, or charging for downloads.